Design That Feels Right Performs Better
Hi, I'm Lloyd
Sr. Growth Designer
Founder of Pixelmojo
It's not often I turn the spotlight on myself, but I guess this is my time to shine! For two decades, I've been immersed in growth-focused design, driving innovative ways for digital brands to perform and succeed.
Real talk: The secret to AI-powered design isn't having the coolest tech — it's knowing when and how to use it. I help teams build intelligent solutions that integrate technology with purpose, because hype doesn't pay the bills.
The Lloyd Method :)
My Superpowers & How They Help You Grow
From strategy and systems to mentorship and storytelling, here's how I jump in and elevate your design team and product to new heights.
Design for Impact & ROI
I cut through the hype to create AI-powered designs that solve real human problems while delivering measurable business results.
Design for Impact & ROI
Build high-performance platforms that integrate technology with purpose, clarity, and trust.
Strategic Growth Planning
I help Fortune 500 companies and startups identify opportunities where design and AI create competitive advantages.
Strategic Growth Planning
Develop strategic roadmaps that unlock unprecedented capabilities for smarter, faster growth.
AI-Integrated Design Systems
I build intelligent design systems that scale with your business, ensuring consistency while adapting to user needs.
AI-Integrated Design Systems
Create future-ready design foundations that evolve with AI capabilities and business growth.
Team Transformation & Mentorship
I elevate design teams by sharing proven strategies from working with both Fortune 500 giants and agile startups.
Team Transformation & Mentorship
Transform your team's capabilities with battle-tested methods from diverse, high-impact projects.
Executive Strategy & Storytelling
I translate complex AI and design concepts into compelling business cases that resonate with C-suite executives.
Executive Strategy & Storytelling
Secure executive buy-in by connecting design innovation to clear business outcomes and ROI.
Rapid Innovation & AI Integration
I help you move faster and stronger by rapidly prototyping AI-powered solutions that give you competitive advantages in weeks, not months.
Rapid Innovation & AI Integration
Accelerate your innovation cycle with AI-driven prototypes that validate concepts quickly and cost-efficiently.
My Philosophy
7 Principles That Drive Results
Two decades of design leadership distilled into the fundamentals that deliver measurable ROI.
The primary purpose of design is to solve a problem for a real person. The designer's personal aesthetic or creative vision is secondary to the needs and goals of the user. Every design decision must be justified by the question: 'How does this help the user?'
The most effective design is often invisible, removing friction and complexity rather than adding decorative elements. This is achieved by reducing choices (Hick's Law), using a minimalist palette, and prioritizing clarity over cleverness. An effortless experience is the hallmark of superior design.
Poor user experience is not merely a design failure but a significant business liability that impacts conversion rates, customer retention, and brand reputation. Investing in good UX is a direct investment in the financial health and growth of a business.
For any product or organization aiming to scale, a robust design system is non-negotiable. It ensures consistency, accelerates development with reusable components, reduces design debt, and prevents the 'reinvention of the wheel' across teams and platforms.
Technical skill with design tools is insufficient without a deep understanding of people. Empathy allows designers to step into the user's world, understand their frustrations and contexts (including disabilities or low digital literacy), and create solutions that feel intuitive and supportive.
Chasing fleeting aesthetic trends (e.g., glassmorphism, brutalism) can sacrifice long-term usability. Enduring products prioritize clarity, functionality, and consistency. Mastery of fundamental design principles is more valuable than adherence to trends.
In a field that is constantly evolving with new tools, platforms, and research, true expertise is not about 'knowing everything' but about maintaining a state of continuous learning, curiosity, and adaptation. The best designers are lifelong learners.
Career Evolution
Three Decades of Design, Innovation & Digital Transformation
Pixelmojo
Founder & Creative Visionary
Leading a design-driven agency focused on high-impact UI/UX solutions for SaaS companies. Driving digital strategy, branding, and user experience innovation.
- Spearheading business growth through conversion-optimized design
- Building scalable design systems
- Creating content-driven engagement strategies
Salesforce & Parsons, Egis & Other Global Companies
UX Lead & Digital Strategist
Led UX initiatives for large-scale infrastructure and enterprise SaaS projects, optimizing complex user flows and increasing engagement by 20%.
- Implemented automated design systems, reducing delivery time by 30%
- Developed cohesive style guides enhancing team collaboration
- Optimized complex user flows for enterprise solutions
Branding and Digital Agencies
Director of UX & Design
Drove digital transformation for government and corporate clients, streamlining workflows and improving operational efficiency by 40%.
- Led flagship design projects generating 30% revenue increase
- Specialized in branding, UI/UX, and user-centric experiences
- Transformed complex workflows into intuitive digital solutions
Various Digital Agencies
Senior UI/UX & Digital Product Designer
Transitioned from traditional design to digital experiences, mastering front-end development, web design, and UX.
- Created interactive websites and multimedia applications
- Set new standards for usability and aesthetics
- Pioneered user-friendly digital platforms
Creative Agencies & Branding Studios
Art Director & Graphic Designer
Built a strong foundation in visual arts, focusing on branding, print media, and creative direction.
- Designed marketing materials and corporate identities
- Created advertising campaigns shaping brand storytelling
- Mastered composition, typography, and user psychology
Ready to bring three decades of design expertise to your next project?
Testimonials
Kind Words From Great People
I'm fortunate to have collaborated with some incredibly smart and talented folks.
Frank Wang
Principal Research Engineer at Salesforce AI Research
"I worked with Lloyd at Vlocity/Salesforce for years. His talent in UX/UI design is exceptional, creating intuitive interfaces. Highly recommend him for top-tier development & design."
Richard Bridge
Project Controls Manager at Enterprise Solutions
"Lloyd excels in creating innovative, transparent graphical presentations for complex data, leading progress renderings, dashboard designs, and client presentations. A reliable team player, always ready to assist."
Mira Reverente
Founder & Chief Operating Officer at Got Volunteers?
"Lloyd and the Pixelmojo team perfectly understood my website and graphic design needs. They communicated throughout the process and delivered a simple, catchy, and easily editable site. Highly recommend!"
Ahmed Alsayeh
Creative Director at Design Leadership
"I've worked with Lloyd for nearly 10 years, and his design expertise and strategic thinking consistently deliver exceptional results, exceeding client expectations. Highly recommend him."
Frank Wang
Principal Research Engineer at Salesforce AI Research
"I worked with Lloyd at Vlocity/Salesforce for years. His talent in UX/UI design is exceptional, creating intuitive interfaces. Highly recommend him for top-tier development & design."
Richard Bridge
Project Controls Manager at Enterprise Solutions
"Lloyd excels in creating innovative, transparent graphical presentations for complex data, leading progress renderings, dashboard designs, and client presentations. A reliable team player, always ready to assist."
Mira Reverente
Founder & Chief Operating Officer at Got Volunteers?
"Lloyd and the Pixelmojo team perfectly understood my website and graphic design needs. They communicated throughout the process and delivered a simple, catchy, and easily editable site. Highly recommend!"
Ahmed Alsayeh
Creative Director at Design Leadership
"I've worked with Lloyd for nearly 10 years, and his design expertise and strategic thinking consistently deliver exceptional results, exceeding client expectations. Highly recommend him."
Frank Wang
Principal Research Engineer at Salesforce AI Research
"I worked with Lloyd at Vlocity/Salesforce for years. His talent in UX/UI design is exceptional, creating intuitive interfaces. Highly recommend him for top-tier development & design."
Richard Bridge
Project Controls Manager at Enterprise Solutions
"Lloyd excels in creating innovative, transparent graphical presentations for complex data, leading progress renderings, dashboard designs, and client presentations. A reliable team player, always ready to assist."
Mira Reverente
Founder & Chief Operating Officer at Got Volunteers?
"Lloyd and the Pixelmojo team perfectly understood my website and graphic design needs. They communicated throughout the process and delivered a simple, catchy, and easily editable site. Highly recommend!"
Ahmed Alsayeh
Creative Director at Design Leadership
"I've worked with Lloyd for nearly 10 years, and his design expertise and strategic thinking consistently deliver exceptional results, exceeding client expectations. Highly recommend him."
Let's Connect
Are you ready to get this party started?
Absolutely! I'm eager to explore exciting new projects and opportunities where I can make a real difference. Together, we'll craft some serious digital magic.